Our Principles
We believe that small actions performed conscientiously and with commitment have marvelous results. That is why all our designs and processes are based on 5 principles. Each one is the basis for the positive impact that we wish to make in our country and in the world:
ECO-FRIENDLY
We believe in conscious design with a high degree of respect for human beings and the environment; that is why what we use are natural or discarded materials that we repurpose. Fish scales, natural seeds, copper wire from energy meters, or discarded tires are some of the materials that we transform into uniquely designed pieces. We also apply this principle to our production processes.
This principle impacts the following objectives of sustainability of UN 2030:
HANDMADE
Our products contribute to the preservation of artisanal techniques such as fabric woven in lever looms or in double frame looms. Each product is handmade and has a unique story. There are no knots or curves that are alike. In a world in which the majority of things are mass-produced, we wish to offer designs that show the beauty of a handmade, one-of-a-kind product.
This principle impacts the following objectives of sustainability of the UN:
WOMEN EMPOWERMENT
We work with women in rural communities of El Salvador, training them and empowering them to be self-sustainable and to believe in themselves, transforming their lives through honest and stable work that generates hope and development. We are convinced that touching a woman’s life has a multiplying effect on the well-being of their children, their family, and their community.
This principle impacts the following objectives of sustainability of the UN:
FAIRTRADE
We work under fair trade norms; therefore, we ensure that all our communities receive fair payment for their work. In some cases, they receive 4 times as much as is normally earned in rural areas of El Salvador. We also make sure that each person has good work and development conditions. We believe every child deserves to enjoy his/her childhood; therefore, we ascertain that no child labor exists within our communities. Furthermore, we value the diversity and beauty of all genders, races, and orientations.
This principle impacts the following objectives of sustainability of the UN:
INNOVATION
We are constantly reinventing our designs to offer contemporary and innovative products that adapt to the demands of the present market while preserving artisanal techniques and repurposing natural or discarded materials. We see beauty in the most unexpected places and constantly try to find new ways in which to show the complexity of our culture by designing unique and original products.
This principle impacts the following objectives of sustainability of the UN:
